Mark Robertson was one of the very first SEO industry leaders to go all-in on digital video and the first to coin the phrase "social video marketing". With nearly two decades of experience in the digital media industry, Mark is an online video pioneer, and an Internet marketing expert. Mark is now the Editorial Director (Industry Track) and Advisor for VidCon, and as the founder of ReelSEO, he has been at the center of some of the most important conversations in online video. ReelSEO was acquired in 2015 by Tubular Labs, where Mark served as head of growth marketing for the company until 2017. As a world-class consultant, Mark has worked with on projects for a number of internationally recognized brands, providing video SEO and social video audience development services and training for initiatives at HBO, Viacom, Fandango (NBCU), SalesForce, Amazon/Zappos, Brightcove, Tubular Labs, Omnicom Group, Playboy, Century21, Expedia, and many others.